Roles: copywriting, content strategy
Defining ourselves as a younger, fresher take on office supplies required building a persona to match. The newsletters I was charged with creating were filled with playful copy and design, as well as thematic, grouped products to complement the writing and try to capitalize on the office product season/cycle.
Also included were charities of the month, inspirational articles, and motivational instagram clippings to appeal to a more engaged market. Check out a few examples below: