Bishop mcnamara high school
Roles: copywriting, content strategy, digital strategy, site redesign
As the Director of Communications and Marketing at Bishop McNamara High School, I spearheaded the redesign of our central website, www.bmhs.org, working with a Finalsite designer. Conducting my own competitor research, I used Adobe Creative Suite to layout each page, and included wording to describe the preferred UX/UI. I also wrote and published all copy on the website using the Finalsite platform.
The work done with Finalsite won the Outstanding Achievement in Mobile Development 2014 award from the Web Marketing Association, and accompanied a reinvigorated digital and print presence as part of a larger strategic communications plan.